User interface, Identity and Visual communications
Agency with its own ML technology and a single point of access to the advertising inventory of the 10 largest SSP. The key feature of the service — reducing the cost of attracting leads. The product is developing, one of the clients is

Work began with interaction with the RnD team, with interface sketches for various hypotheses. Experiments with the potential of the product needed to be finalized into a form that would be convenient for customers. For prototyping directly in production, we used framework Bootstrap. Behind we have several generations of refinement of hypotheses. Next, it was necessary to come up with a logo, an entry point for customers — the simplest landing with chatbot, an illustration explaining for the target audience the essence of the product, new interfaces and presentations. The work was in the small team of a CEO and a product owner in one person, a mathematician, a datasaintist, and backend/frontend developers are connected at some stages.


— Filters for getting customizable data slices.
— Automated loading of advertising campaigns through rss feed and traditional manual mode
— Interactive tables with the ability to customize the display of the desired data.
— Changes in segment weights controlled by the neural network.

Design system and Rapid prototyping

Figma provides unprecedented workflow acceleration. One window for collaborative work, interactive prototyping, nested elements, overlays, scrolling fixes and share link project presentation

Whimsical is powerful and fast Visual Workspace tools for collaborative remote work.
The Owner product quickly sketched out his thoughts and ideas as he sees the interface and I remotely asked him qualifying questions, added my research and ideas and right there we agreed on a future work plan.

Hypothesis testing and earlier prototyping

The RnD team invents draft prototypes on the Bootstrap framework to test hypotheses on real traffic. I help them with the design at this stage. Taking into account the feedback and analysis of the first prototypes, I suggest improvements, and together we think about how to make a convenient and viable product based on machine learning.


A minimalism style, as little design as possible, content oriented design, attention to texts and meaning, that's what makes the presentation effective in times when we live in a world of overloaded information and, of course, collaborative work presentation tools are needed in a rapidly changing environment.
A study of the subject area, competitors' logos was conducted, and references of expressive logos with good design were collected for inspiration.

Many variants of the logo were designed until a unique reading, emotions and inner power corresponding to naming were found.
© 2019 Egor Abaturov